The e-commerce model of health websites: An integration of technological and social psychological perspectives
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چکیده
The study integrates technological factors (web quality: system quality, information quality, and service quality) and social quality factors (perceived benefit, perceived interactivity and perceived trust) to explore the ECommerce model of health websites. The findings show that technological factors have all significantly positive effect on social psychological factors. This study also confirms that social psychological factors are important mediators between technological factors and web outcomes. Perceived interactivity influences significantly perceived benefit and perceived trust.
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